Houghton Mifflin Harcourt, official U.S. publisher of J.R.R. Tolkien’s work, is thrilled to announce THE HOBBIT: OFFICIAL VISUAL COMPANION APP, an app designed to accompany the film experience of The Hobbit: The Desolation of Smaug, directed by Peter Jackson. A production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), The Hobbit: The Desolation of Smaug opened worldwide on December 13.
The app,produced by HarperCollins UK in association with Warner Bros., was developed by Aardman Digital. The app aims to engage with book and film fans on a digital and interactive platform, and is packed with content from the The Hobbit Trilogy, including text by Jude Fisher, details and images of the characters and a beautifully rendered 3D map.
Nick Perrett, Group Director of Strategy ＆ Digital at HarperCollins said, “This is the first step toward HarperCollins’ vision for persistent storytelling worlds that will act as a hub for fans of The Hobbit worldwide. This exciting new experience brings The Hobbit universe alive and, will over time, develop as a platform for discovering the world of Middle-earth.”
Sanj Kharbanda, VP of Digital Strategy at Houghton Mifflin Harcourt said, “At Houghton Mifflin Harcourt, our strategy is to create great experiences across many touch points including books, ebooks, apps, and the web. We are thrilled to partner with HarperCollins UK to bring this to life for The Hobbit and celebrate the magic of Middle-earth with a new generation of readers with this app.”
Created using the Unity engine – more typically used by game developers than book publishers – THE HOBBIT: OFFICIAL VISUAL COMPANION APP is designed to enrich users’ experience of the films, enabling them to navigate a map of Middle-earth in its entirety, while discovering facts about the characters, locations and artefacts recognisable from the films and book. The app also features interactive trivia, allowing users to unlock additional app features. THE HOBBIT: OFFICIAL VISUAL COMPANION APP will be updated with a rolling schedule of content for the next two years, including cast interviews, content for younger users and more immersive experiences around Middle-earth.
Houghton Mifflin Harcourt is the official U.S. publisher of film tie-in books for The Hobbit: The Desolation of Smaug, directed by Peter Jackson.
HOUGHTON MIFFLIN HARCOURT TRADE PUBLISHING
For nearly two centuries, Houghton Mifflin Harcourt’s Trade division has published some of the world’s most renowned novels, non-fiction, children’s books and reference works in hardcover, trade paperback, and eBook formats. Its distinguished author list includes eight Nobel Prize winners, forty-seven Pulitzer Prize winners, thirteen National Book Award winners, and more than one hundred Caldecott, Newbery, Printz, and Sibert Medal and Honor recipients. HMH publishes such distinguished authors as Philip Roth, Temple Grandin, Tim O’Brien, and Umberto Eco, and a celebrated roster of children’s authors and illustrators including Lois Lowry, Chris Van Allsburg and David Wiesner. HMH is also home to The Best American series®; The American Heritage® and Webster’s New World™ dictionaries; Betty Crocker®, Better Homes and Gardens®, How to Cook Everything®, The Gourmet Cookbook, and other leading culinary properties; the Peterson Field Guides®; CliffsNotes; books by J.R.R. Tolkien; and many iconic children’s books and characters including Curious George®, The Little Prince and The Polar Express. For more information, visit www.hmhco.com.